Now that you’re aware of how using trending audio can help your brand grow on Instagram, let’s cover how to find these songs.

When they do so, those users are engaging with your brand and sharing your audio.

Improved engagement: You now know that Instagram prioritizes Reels that use songs or sounds people like to include in (or remix into) their own Reels.

Better branding: If you create a piece of original audio to accompany your Reel, you’ll make your brand even more memorable by engaging people’s ears as well as their eyes.Increased chance of virality: Sounds that are starting to trend (i.e., those with a low Reel count but a trending symbol) have a good chance of increasing your Reel’s virality prospects.However, other benefits are generally easy to observe. This information proves how using trending audio can make a significant difference in your Reels strategy (and results). You can find audio that has been featured in hundreds of thousands of Reels but isn’t trending. However, just because a certain song or sound has been heavily used doesn’t mean it’s trending. Trending songs (or audio/sound) on Reels refers to audio gaining popularity in Reels inclusion. In this guide, you’ll learn what trending songs on Reels are, how to find them, and examples of brands using them successfully. Additionally, using audio in your Reels matters because the Instagram algorithm will prioritize Reels that encourage other content creators to use audio in their Reels. Including trending songs in your Reels can capture people’s attention and improve engagement. Go to the audio page to make their own Reel.When Instagram determines which Reels to show people (as they scroll), it considers how likely the user is to: Furthermore, more than 70% of US adults listened to digital audio content at least once a month last year, 91.7% of which occurred on mobile. As it turns out, audio is also critical digital audio accounted for 11% of total media time per day for US adults in 2020. Due to Instagram Reels’ visual nature, you might make the mistake of thinking they’re all about the optics.

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